“As consumer expectations over transparency rise in line with growth in sustainability and climate change awareness, questions are being asked about the potential dangers of chemicals used to manufacture our clothing. The wellness and vegan movements have spurred increased scrutiny over the ingredients in food, beauty and skincare products, but what about the ingredients in apparel? Should we be able to choose our clothes based on their ingredients too?
A myriad of chemicals is used in the dyeing and finishing processes that give our clothes properties like flame resistance and “wrinkle-free” smoothness. Chemistry may not be the most consumer-friendly subject, perhaps explaining the general avoidance of it by fashion marketing teams, however, the chemical management tool BHivewants ingredients lists on all our clothing for health and sustainability reasons, and they have a simple and effective app to underpin it…”
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